Positive Coaching Alliance:

'Transforming Youth Sports So Sports Can Transform Youth'

The Positive Coaching Alliance was established at Stanford University in 1998.  PCA believes that winning is a goal in youth sports but that there is a second, more important goal of using sports to teach life lessons through positive coaching.

In the United States, youth are dropping out of sports at an alarming rate. A major contributing factor is the "win at all cost" mentality of many parents and coaches that creates a pressure filled environment for the kids and ultimately turns them away from sports.

Youth sports can provide tremendous benefits for children today.  According to Michigan State University's Institute for the Study of Youth Sports, children participating in organized sports tend to achieve higher results in school, develop excellent interpersonal skills and lead healthier lives.

Positive Coaching Alliance (PCA) provides live, research-based training workshops and practical tools for coaches, parents and leaders who operate youth sports programs to get them on the same page about what it means to Honor the Game. Positive Coaching Alliance educates adults who shape the youth sports experience by offering partnership programs with YSO's, schools, cities and national sports governing bodies.  PCA also provides corporations with the opportunity to offer sports parent workshops to their employees.